A structured approach to marketing is essential to ensure continued success. Our marketing team will propose a yearly comprehensive marketing plan by quarter.
This will include static marketing, media based advertising, an electronic and paper mail campaign and an online strategy. It will highlight all industry events and trade shows throughout the year including award submissions as well as pre-booked presentations and training dates with consultants, dealers and bartenders at bartender Academies.
In addition to managing local websites, we also activate social media platforms for our brand partners. This content is developed in house as well as sourced from a number of other locations. In some cases we push content out to our dealer network to use on their social media platforms as well. We cover most of the major platforms: Facebook, Twitter and Instagram, with a YouTube in process.